简章简介：北京大学企业领袖（EMP）高级研修班，学费420000元，学制2年，每三个月集中授课一个星期，课程以教师讲授和案例分析为主，以小组讨论、项目顾问的课外指导为辅的形式。

课程背景

北京大学汇丰商学院始创于2004年，它的前身是北京大学深圳商学院。是集教学、研究和社会服务于一体的学院。旨在利用深圳独特的创新环境和毗邻香港国际大都会的有利条件，充分发挥北京大学的科研优势，致力为政府决策部门、研究机构、金融机构以及各类企业培养具有扎实理论基础、实战能力强的高级经济研究与管理人才。

Peking University HSBC School of Business was first established in 2004. It grew out of Peking University Shenzhen Graduate School of Business，an institute boasting an integration of teaching, research and community service. Utilizing a unique environment of innovation and bringing the R&D advantage of Peking University into full play, we are committed to fostering the advanced economic research and administration talents with solid theoretical foundation and strong practical ability for the decision-making departments, research agencies and financial institutions of the government as well as the enterprises of all kinds.

2008年10月22日，北京大学深圳商学院由汇丰银行捐资并正式更名为北京大学汇丰商学院。北大汇丰商学院是中国一流大学与世界顶级金融机构合作办学的成功典范。它由著名经济学家、北京大学副校长海闻教授担任院长。学院成立以来按照世界一流标准，重点培养适应经济全球化需要的金融领域高端人才。2008年，北大汇丰商学院首届毕业生九成以上进入国内外知名金融机构，显示出不同凡响的培养实力。短短几年，凭借着远见卓识和不懈努力，北京大学汇丰商学院在中国金融高端人才教育领域脱颖而出。2010年1月6日，北大汇丰商学院现代化的新教学楼奠基仪式隆重举行。这一历史时刻将成为北大汇丰商学院腾飞征程上新的里程碑，自此刻起，北大汇丰商学院将大踏步地向世界一流的商学院的行列迈进。

Peking University HSBC School of Business，which is sponsored by Hong Kong and Shanghai Business Center, was launched officially on October 22, 2008. It is a successful model of the cooperation between a first-class university of China and a top financial organization of the world. Processor Hai Wen, a famous economist and the vice president of Peking University, acts as president of Peking University HSBC School of Business. Since its setup, the school has focused on training high-end financial human resources that meet the needs for economic globalization according to the first-class standards of the world. In 2008, more than 90% of the first class of graduates of the school entered famous domestic and international financial organizations, demonstrating the extraordinary training strength of the school. On January 6, 2010, the foundation stone laying ceremony has been held. This historical moment signify that Peking University HSBC School of Business accelerates its step to become a first class business school in the world. With the foresight and untiring efforts, the business school in Shenzhen has shown its capacity for training high-end human resources in the financial area of China in a few years, and has become one of the business schools in mainland China that can most possibly be ranked among the first class of the world.

课程背景

进入2010年，随着经济危机浪潮逐渐减弱，全球经济正在步入恢复性增长轨道，世界主要经济体摆脱金融危机的"谷底"已一年有余，复苏势头稳定。中国经济快速摆脱了下滑局面，进入巩固复苏的阶段。国内中小企业如何在此形势下，对市场机遇做出准确判断，把握自身命脉，将企业做强做大；同时，由于金融危机尚未完全消退，中国经济可持续增长仍有隐忧。在把握时机，发展壮大的同时，如何避免 "大起大落"，以求更好地生存与稳定地发展， 成为中小企业决策者亟待解决的课题。北京大学汇丰商学院联合全球相关行业精英，在中国经济最具活力的深圳，为创业者们设计最实用的课程和解决方案，搭建一个具有国际视野的学习和交流互动平台。

In year 2010, with the wave of economic crisis abated, Global economics is stepping into the track of recovering increase. The main economies of the world had released from the valley bottom of economic crisis for more than one year and, the momentum of recovery is stable. China economic has rapidly shake off the decline and went into the stage of consolidate and recovery. How will the national small and medium-sized enterprises grow stronger and larger by identifying the market opportunities accurately facing the situation? Mean time, there are still secret worries in the continually increasing China economic as the economic crisis has not been entirely eliminated. While seizing opportunities and making developments, how the enterprises avoid the risk of "rise or decline sharply" so as to exist and more stably develop? It is becoming a serious problem that needing urgent solutions on how to answer such massive economic crisis and, identify the opportunities and directions, so as to be well sustained and firmly developed. For this purpose, Peking University HSBC School of Business, joined by the global relevant industry elites, has designed a most practical course and solutions for the entrepreneurs, providing a study and communication platform of an international outlook.

课程目标

◆我们致力为学员创造出

We devote ourselves to creating for the students

◆一个企业运营和资本运作学习的平台

A platform for learning the enterprise operation and the capital operation

◆一个创业经验和产业信息沟通的平台

A platform for communication in pioneering experience and industrial information

◆一个产业市场和金融资本对接的平台

A platform for the industrial market and financial capital to connect

◆未来企业领袖（EMP）课程，专为国内外中小企业创始人和决策者量身订制，旨在帮助学员发现和解决创业过程中的企业运营和资本运作的问题，通过各种真知灼见的碰撞，使学员对企业、对财富、对社会有更深刻的领悟。

The EMP Course is designed for the founders and decision-makers of the small and medium-sized enterprises, aimed at helping students to discover and solve the problems on the enterprise operation and capital operation when starting a business and enabling them to gain a deeper understanding of the enterprise, the wealth and the society.

◆未来企业领袖（EMP）课程，是世界上，首次在全球范围内联合顶级商学院创业管理教授、国际知名金融及管理类实战专家；成功创业家、知名金融机构主要负责人等，打造世界顶级师资队伍，为创业者度身订造的具有国际前瞻性的课程。

As pioneering work of international perspective customized for the entrepreneurs, the EMP Course boasts a world-leading team of teachers comprising enterprise management professionals in top business institutes, internationally renowned experts on finance and management, successful entrepreneurs and people in charge of famous financial institutions globally.

◆未来企业领袖（EMP）课程，联合国内外著名风险投资机构、投资银行、会计事务所、律师事务所建立战略联盟，组建强大项目顾问团队，为创业者的国际经营战略思维和总揽全局的决策把脉，为企业迈向国际化资本市场夯实基础。

For the EMP Course, we have built a strong team of project consultants by forming strategic alliances with famous risk agencies home and abroad, investment banks, public accounting firms and law firms so as to evaluate the strategic thought on international operation and the decisions of commanding the whole situation for the entrepreneurs and lay a solid foundation for enterprises to move towards internationalized capital market.

课程设置

部分授课师资

全球顶级商学院企业管理教授；VC公司合伙人及金融投资领域最具实战经验的业界精英；成功创业企业家；社会知名人士。

Professors in enterprise management from top business institutes in the world; the elites with rich field experiences in the investment industries such as VC partners etc; successful entrepreneurs; the social celebrities.

相关活动

交流研讨

Exchange, study, and discussion

课外辅导

Extracurricular Tutorials

由商学院资深教师在调研活动后对学员进行一对一辅导，对其企业现状作出全面综合评估，指出优势与不足，对企业未来的发展提供指导性建议, 切切实实地使企业得到专业性的指导和帮助。

Senior teachers of the business school give one-to-one tutorials to students after the surveys, make comprehensive assessment of the status of the enterprises, point out the advantages and disadvantages, and raise guiding advices for the future development of the enterprise, thus practically providing professional guidance and help to the enterprises.

战略联盟

国际及本土著名VC公司、投行、律师及会计师事务所将和我们组成战略联盟，为学员进行小组及一对一的课外辅导，最大限度的缩短到达资本市场的距离

We will form strategic alliances with the international and local VC companies, investment banks, law firms and public accounting firms, offering after-class tutorship to the students in the form of one to one or asmall groupand minimizing the distance to the capital market.

优秀企业

◆香港伊丽莎白控股有限公司

1. Elizabeth HongKong Organization

企业概况

Enterprise Overview

香港伊丽莎白控股有限公司成立于2001年，2005年建立企业管理架构，经过4年的发展，现拥有近40家直营连锁美容分店，1间伊丽莎白美容学校及1间大型健身连锁会所，540名员工。多年来，以专业的技术和优质的服务得到广大尊贵顾客的信赖，并于09年1月实施了分配分红期权的方案，企业将进入一个高速增长期。

Elizabeth HongKong Organization was established in 2001, and the management framework of the company was set up in 2005. After four years of development, there are 24 beauty parlors in the form of regular chain, 1 Elizabeth beauty school, and 1 large bodybuilding chain club with 540 staff members in total. For many years, the chain organization has won the trust of numerous honorable clients with the professional skills and quality services. The enterprise will start a high-speed growth period with the implementation of the dividend option plan in Jan. 2009.

学习感言

Comments after the Study

思维决定一切。

参加北大EMP课程在诸多方面皆有体会和收获，例如企业经营管理思维、战略思维、创新思维等等，在此不一一列举。总之受益良多，心存感激！

总裁 姚文峰 EMP08级

Thoughts determine everything.

After attending the EMP courses of Peking University, I have understanding and harvests in many aspects. In short, I benefit a lot from the study in Peking

University HSBC School of Business, and I'm grateful to the school!

◆东莞市小猪班纳服饰有限公司

2. Dongguan Pepco Dress Co., Ltd.

企业概况

Enterprise Overview

东莞市小猪班纳服饰有限公司成立于1996年,是一家集研发、生产、销售于一体、专营"小猪班纳"品牌童装的现代化服饰企业。公司以自营连锁结合特许加盟的经营模式，至今已发展了600多家连锁店，营销网络遍布全国30多个省、市、区及亚、欧、美洲等地区。目前小猪班纳已成为国内最具规模和影响力的童装企业之一。

Pepco Dress Co., Ltd. Dongguan was established in 1996. It is a modern clothing enterprise integrating R&D, production. In the combined management modes of regular chain and franchise chain, the company has developed 600 more chain stores, and the marketing network is spread over 30 provinces, cities, areas of the country, and areas in Asia, Europe, and America, etc. At present, Pepco has become one of the most influential enterprises of the largest scale for producing children's clothes in the country.

学习感言

Comments after the Study

在北大汇丰商学院EMP08班的学习，使我的思维、意识及管理知识都整合在一起，并起到推进、融合的作用；教授们的讲授和耐心指导使我的学习、管理理念都提升到一个新的高度，学院独特的针对企业进行的诊断与评估更让我发现企业中存在的诸多问题并在指导下使其得到一一改善，对企业发展起到了指导作用，受益匪浅。最大的体会是意识到企业发展必须有长远规划，每个阶段都要做好规划及战略目标的定位。目标的制定对企业来说至关重要，它是企业发展的标竿，更是实现企业价值的体现和追求。此外，企业要持续稳定的发展，必须提高自身的核心竞争能力。

董事长张良义 EMP08级

Through the study in EMP08 class of Peking University HSBC School of Business, my thoughts, consciousness, and management knowledge are combined, integrated, and improved. My study and management theories are also promoted to a new level. I have found many problems in the enterprise, and have the problems solved. The theories I learned in the class are guidance for the enterprise development. I benefit a great deal from the study in PUHSBCSB. My deepest understanding is that there should be a long-term plan for the development of the enterprise. There should be different objective in different periods, and the strategic objectives should be properly planned and designed in each stage. The formulation of objectives is the most important for an enterprise. It is the signpost of the development of an enterprise, and furthermore, is the reflection and pursuit of the enterprise value. In addition, an enterprise must improve the own core competitive power for sustainable and stable development.

◆深圳大兴汽车集团(深圳大兴行汽车服务有限公司)

3. Shenzhen Daxing Group（Shenzhen Daxing Vehicle Services Co.Ltd）

企业概况

Enterprise Overview

大兴汽车集团是中国十大汽车营销集团，集"汽车销售、汽车配件、汽车维修和信息反馈"四位一体的大型汽车服务集团。经过二十五年的发展，逐步形成职业化和专业化，业务拓展到众多知名汽车品牌及汽车服务的各个领域，在汽车行业中享誉盛名。

Shenzhen Daxing Group is one of the top 10 China marketing group in car industry. After 25 years development, Daxiong Group has formed gradually as a company with high professionalization. Its businesses expend into many area of services for famous car brands.

学习感言

Comments after the Study

就读北大汇丰商学院使我发现在自己身上发生了微妙的变化：一向刻意"低调的我"，却经常按捺不住，凡是北大的活动每次必到；从前对上市等资本运作不以为然，最近却有加入北大校友会PE基金的想法；从前对"高傲"的经济学家一向敬而远之，如今却有相见恨晚之感。如此多的变化，究其原因，无疑是北大汇丰商学院提供给我一个资源丰富的平台，及设计新颖实用的课程，使得我能学以致用。北大汇丰商学院给我的印象是：与众不同，更精彩！

总经理秦敏聪 EMP09级

It makes me found the subtle changes happened to me from studying in Peking University HSBC School of Business: a used to be "undertone's me", but now attend every single Peking University's activity; used to be not interested in capital management, but now consider to join in Peking University PE fund; used to keep distance from arrogant economists, but now feel regret did not meet them earlier. The reason of so many changes is no doubt the platform with abundant resources provided by PUHSB and, practical and novelty designed program, which benefit me on learn and apply. The impression of Peking University HSBC School of Business is: out of the ordinary and more brilliant!

◆华烨集团

4. HuaYe Group Shenzhen

企业概况

Enterprise Overview

华烨集团，成立于1994年，专业从事LED半导体照明行业，是一家集研发、生产、项目、投资为一体的高新技术企业。多年来公司坚持科学化、人文化的管理，努力开拓，不断创新，日益壮大。

经过15年的稳健发展，华烨集团以专业的服务，前沿的技术等，已初步形成了全国的销售网络和技术服务平台，成功的为景德镇市、深圳市福田保税区、黑龙江富锦市、南昌市高新开发区等用户提供了系统化的能源解决方案。2010年1月，华烨集团与黑龙江省肇东市正式签订LED产业园项目合作协议，这标志着总投资5亿元的黑龙江华烨肇东光电产业园项目正式启动。

Huaye Group Shenzhen was first established at 1994. It is specialize in solid State Lighting industry. It is a high and new technological integrative enterprise of research and development, production, projection and investment. HuaYe has been insisted in scientific and humanize management and, made great effort on extension and innovation.

After 15 years stable development, Huaye group has initially formed national wide distribution network and technological services platform with professional services and front edge technologies. It has successfully provided systematic energy resource; solutions for clients of Jindezhen; Futian tax-protected zone, Shenzhen; Fujin, Heilongjiang Province; Nanchang high and new development zone etc. In January 2010, Huaye group formally signed the cooperate agreement of LED industry park project with Zhaodong government. This signifies that the 5 billion RMB investments Huaye Zhaodong photonics industry park project has been formally launched.

学习感言

Comments after the Study

来北大汇丰商学院学习，最大的收获，是商业模式的创新，边学边用，活学活用商业模式创新的价值，在我公司及LED行业非常实用，获益匪浅。

The biggest gain of studying at Peking University HSBC School of Business is the innovation of Business Patten. I used what I have learned into running my business and found it is very practical in doing my company and even the LED industry. Study in Peking University HSBC School of Business makes me feel gain a lot.

董事长余建平 EMP08级

学员感言

◆林学春 EMP08级 深圳市永鑫建筑工程有限公司 董事长

Lin Xuechun, Chairman of the Board, Shenzhen Yongxin Construction Engineering Co., Ltd.

每次踏进北京大学EMP的课堂，都会让我感到振奋。先进的模块化课程体系和全国名师的讲授，使我真正享受到了拜师、求知带来的乐趣。在我的身边，都是同样层面的同学，这种高层面的思想碰撞，使我体会到了EMP学习班平台的价值。

Each time when I enter the EMP classroom of Peking University, I feel inspired. The advanced modularized course system and the lectures of the famous professors of the country make me really enjoy the pleasure of seeking knowledge. My classmates are of the same level as me. The collision of ideas at this high level makes me understand the platform value of the EMP class.

◆徐光 EMP08级 深圳欧泰华环保技术有限公司 总经理

Xu Guang, General Manager, Shenzhen Outaihua Environment Protection Technology Co., Ltd.

参加北大EMP学习班，让我获得了无数的企业创新发展的灵感。这所有的灵感都来源于我亲爱的北大EMP班的老师和同学们。这里有实力雄厚的师资力量、精练实战的课程设置、专业周到的教学服务和最为高端广博的人脉资源。

希望我亲爱的同学们在寒冬中，来到北大商学院，参加EMP创业家学习班，在这里集聚能量，寻求创新，实现发展，迎接新春！

I have gained a lot of inspiration of enterprises management and development. All the inspiration comes from my dear teachers and classmates of EMP course of Peking University HSBC School of Business. Qualified professors, refined and practical courses, professional and considerate teaching services, and the most high-end and abundant human resources are all available here.

I hope that my dear classmates can come to Peking University HSBC School of Business, take the EMP course, to gather energy, seek innovation, achieve development, and welcome the new spring in the cold winter!

◆李丽 EMP09级 深圳市众口味食品有限公司 董事长

Lili, Chairman of the Board, Shenzhen Zhong kou wei Foods Co., Ltd.

北京大学EMP班的研习，带给我很多观念、思想上的冲击，实用的教学内容、权威的师资阵容、良好的教学组织，以及对企业经营管理的切实帮助，让我很有收获。

来到北大学习，有到家的感觉。每次集中课程结束，我们都不愿下课。北大让我们流连忘返，甚至不愿毕业。希望北大汇丰商学院的大门永远向我们敞开！

The study in the EMP class of PUHSBCSB impacted me a lot in the ideas and thoughts. The practical course contents, the authoritative professors, the proper organization of teaching and studying, and the realistic help for the enterprise management all benefit me a lot.

It is bringing us the feeling of "coming home" that Studying at Peking University EMP course. We do not even want to graduate, hope the door of Peking University will be open for us for ever!

◆江淳民 EMP08级 深圳市蓝科电子有限公司 总裁

Jiang Chunmin, President, Shenzhen Lanke Electronic Co., Ltd.

EMP不仅仅是一门课程，更是一块土壤，无论是一棵小草还是一棵大树，都会在这里吸收天地之精华，管理之精髓。

EMP is not only a course, but also a piece of land. No matter a grass or a green can absorb the essential parts of the world and the quintessence of management here.

◆梁健强 EMP09级 深圳市溢旭电子有限公司 总经理

Liang Jianqiang ，President ，Shenzhen YiXu Electronics Co.Ltd

为能就读北大汇丰商学院的EMP班而骄傲，在这里不仅收获了知识，也收获了同学友谊，这对我公司以后的发展很有帮助。感谢北大汇丰商学院给我再次走进校园的机会！

I am proud for doing the EMP course of Peking University HSBC School of Business. I have gained not only know ledges but also friendship of classmates, which will be valuable and helpful to the future development of my company. I am grateful to Peking University HSBC School of Business for giving me the opportunity of studying in university again!

校友组织

所有学员自动成为北大汇丰校友会成员。加入北大汇丰校友会，加入精英网络，参加校友会组织的各项精彩活动，使学员们在分享精英头脑的同时扩大交际网络，获得宝贵的人生财富。

All the students automatically become the members of the alumnus association of PUHSBCSB. Join the alumnus association of PUHSBCSB, join the elite network, and participate in the excellent activities organized by the alumnus association. The students can share the wisdom of elites, expand the communication network, and obtain valuable life wealth.

教学管理

◆ 学习时间：学习期限为24个月，每三个月集中授课一个星期。

Period: the students will study for 24 months and take intensive classes a week every three months.

◆ 学习方式：课程以教师讲授和案例分析为主，以小组讨论、项目顾问的课外指导为辅的形式。

Approach: the course will take the form of lecturing and case study as the main pole and group discussions and after-class instructions of the project counselors as the auxiliary pole.

◆ 教服管理：每门课程将配备专门的辅导教师（外籍教授将会配设同声传译）、项目顾问及教学助理，帮助学员与教师沟通及解答疑难问题。

Teaching Services Management: the tutors (simultaneous interpretation offered in case foreign teachers give lectures), project consultants and teaching assistants will specially be assigned to help students communicate with the teachers and solve the difficult questions for each course.

◆ 授课地点：课程将在深圳、北京、深圳、英国及美国等地进行，除在北大进行授课外，还将在国外名校及世界著名企业内授课，亲身体验著名企业的管理和文化，感受当地的资本交易市场的环境和规则。

Lecturing Places: the classes will be conducted in Shenzhen, Beijing, Shanghai, Hong Kong, Singapore, Taiwan, UK and America; students will take classes in the famous universities abroad and well-known enterprises world wide besides in Peking University, experiencing the management and cultures of the well-known enterprises and getting a real feel of the environment and regulations of the local capital trading markets.

招生对象

具备上市潜质及条件的企业创始人或大股东;创业企业的董事长、总经理。

The founders or large shareholders of the enterprises with the potential and conditions are to be listed.

报名条件

最近一年盈利，且净利润不少于800万元，或最近一年营业收入不少于1亿元的企业创始人、大股东及CEO。

The founders, large shareholders and CEOs of the enterprises which earned net profits of at least 5 million or operating revenues of at least 50 million in the past year.

申请流程

填写申请表 → 初审 → 反馈 → 面试 → 择优录取

录取通知

我们会向通过审核的学员发送正式的书面录取通知书及入学须知。

We will deliver the formal written admission notices and admission requirements to the applicants who have been qualified from the examination.

学习费用

学费人民币：人民币42万元／人

Tuition: RMB 420,000yuan／person

（包括授课费、教材讲义费、同声传译费和翻译费、论文审查及课间茶点等费用。不包括海外上课所需的国际旅费和食宿费用。）

 (Including lecturing fee, teaching materials fee, simultaneous interpretation fee and translation fee, paper correction fee and the fee for refreshments during breaks. Exclusive of international travel charge and board and lodging costs required for taking classes abroad.)

报名费：人民币1000元/人

Enrollment Fee: RMB1000 yuan/person

（报名费一经收取将不予退还，用于专家组进行资格审查的费用等）

 (Once collected, the enrollment fee shall not be returned and will be used in the qualifications examination by the specialist team.)

证书授予

学员修满所有课程后，通过提交论文及考核合格后方可授予"北京大学未来企业领袖EMP课程"结业证书。

After taking all the classes, the learners will be granted a certificate of completion on "Peking University EMP Course" subject to the submission of the paper and qualifications from examination.